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Return to shopMeet Pim de Groot
About Me
As a Digital Growth Strategist, Conversion Specialist & AI-Driven Solutions Expert, I bring over 20 years of experience in eCommerce, creative direction, and customer journey optimization. My passion lies in combining data-driven strategies, advanced tools, and AI-driven insights to deliver measurable growth and elevate digital experiences.
Throughout my career, I’ve worked with top brands to achieve impactful results:
- At FonQ, I led a comprehensive website redesign that boosted desktop conversions by 25% and mobile conversions by 125%.
- At Viking and Bikkelhart, I implemented advanced A/B testing, behavioral analytics, and personalization strategies to increase engagement and revenue.
- In Dubai, I spearheaded the development of the Viddigo streaming app, demonstrating my ability to turn innovative ideas into scalable digital products.
- I developed the first Mijn Nuon app (now My Vattenfall), aligning cutting-edge technology with seamless customer experiences.
What I Offer
I specialize in:
- Conversion Rate Optimization (CRO) and Performance Marketing to drive ROI.
- Designing high-performing customer journeys and UX/UI enhancements.
- Leveraging AI tools like ChatGPT, MidJourney, BlueConic, and Algonomy to deliver predictive analytics, personalization, and intelligent automation.
Tools & Expertise
I use a range of industry-leading tools, including:
- Analytics: Google Analytics 360, HotJar, ContentSquare
- CRO Platforms: Optimizely, VWO, AB Tasty
- Marketing Automation: HubSpot, Klaviyo, MailChimp
- AI Tools: ChatGPT, MidJourney, Zapier AI, BlueConic
- Design & Collaboration: Figma, Adobe Creative Cloud
My approach is rooted in creativity, technology, and results. Whether it’s enhancing customer flows, optimizing marketing performance, or using AI to unlock deeper insights, I deliver tailored strategies that help businesses scale.
Let’s connect if you’re looking for a partner who blends innovation and experience to transform your digital strategy and achieve measurable growth.
Log-an Doe, CEO
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Dave Beaver, CTO
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Lucy Van Dam, Marketing Director
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Get in touch, let's have a coffee together & talk abot your project
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Come visit our grade 2 listed company studios
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