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Return to shopEXCLUSIVE HIDDEN REVENUE OFFERYou Weren’t Supposed to Find This Page.
PrettyDamnGreat has quietly helped brands and digital agencies improve websites for years.
Most of that work happened behind the scenes.
The results were public.
Our name usually wasn’t.
Instead of spending our time on advertising and awards, we spent it researching why people buy—and more importantly—why they don’t.
Today, we’re temporarily opening that same methodology to a limited number of new customers.
If you’ve landed here, you’ve just discovered one of those opportunities.
Every Website Has Hidden Revenue.
The question is…
How much is yours leaving behind?
Most businesses think they need more traffic.
In reality, they often already have the visitors.
What they’re missing is a website that helps those visitors become customers.
Tiny moments of friction.
Unanswered questions.
Missing trust.
Small usability issues.
Weak messaging.
Individually they seem insignificant.
Together they quietly cost businesses customers every single day.
The good news?
Almost all of them can be discovered before writing a single line of code.
That’s exactly what we’ve been doing.
Our research framework combines years of experience in:
✔ Conversion Rate Optimization
✔ UX & UI Design
✔ Branding
✔ Behavioural Psychology
✔ Accessibility
✔ GEO & AI Search Readiness
to uncover opportunities that many businesses—and even agencies—never notice.
It’s the same methodology we’ve used to develop ongoing CRO programs producing 2–4 new A/B test hypotheses per client each month, with more than 60% resulting in statistically significant winning experiments.
Today, you can experience that methodology in the way that suits you best.
Choose Your Starting Point
📘 WEBSITE GROWTH PLAYBOOK
Learn the framework.
Understand the psychology, UX principles and research methods behind high-converting digital experiences.
Perfect if you want to improve your own websites, become better at CRO or generate stronger optimisation ideas.
Temporary Offer
€49 incl. VAT
🔍 WEBSITE REVENUE LEAK AUDIT™
Apply the framework.
Receive a senior-led review of your own website with prioritised recommendations based on the same research process we use for ongoing optimisation programs.
Perfect for businesses that want to discover hidden growth opportunities before investing in redesigns or more marketing.
Current Capacity Offer
€479 incl. VAT
⭐ BEST VALUE
Learn it. Apply it.
Get the complete Playbook together with your personalised Website Revenue Leak Audit™.
Understand not only what should improve—but also why.
Limited Bundle Offer
€489 incl. VAT
Save €39 compared to purchasing both separately.
Trusted by the same methodology behind:
60%+
Winning A/B Test Rate
2–4
New Optimisation Hypotheses Per Client Every Month
Senior-led
Every audit is personally completed from start to finish.
No subscriptions. No long-term contracts. Just practical research designed to uncover the opportunities already hiding in your digital experience.