THE HOME & LIFESTYLE WEBSHOP OF HOLLAND
Our ECD managed the creative department and it’s brand identity for 2 years. The delivered results were a completely revived logo & styleguide, a total responsive redesign, userflow, UX/UI designs, a quarterly inspiration magazine and a renewed showroom.
An official styleguide was created for the identity of the brand fonQ which includes a new logo and the guidelines from A to Z for the usage of colours, typography, icons, graphics & photography.
To bring more inspiration to the fonQ customers with products, interviews, advertisements and many tutorials, tips and fun facts we created the Mooi magazine. Every quarter of the year a new edition is released and hand out in stores, showroom and with each order.
FonQ Responsive Website
Within a full year created a completely new responsive e-commerce website from scratch for fonQ and toke care of every single interaction and design element. Since the content is very inconsistent as all product suppliers have different brand guidelines and ways of working we turned the website into and dynamic responsive fluid/adoptive platform which scales based per device, browser and available content.
This website and new approach made a huge succes on the conversion rate and yearly revenue.
To give brands the opportunity to promote their latest product releases we build a special online inspirational section on the fonQ website with custom made templates for branded campaigns.
As we toke care of the brand identity of fonQ we also wanted the showroom to match the latest styleguide and thus restyled the showroom down the HQ in Utrecht.
Each supplier of fonQ has it’s own page(s) on the website that they can manage themselves. To give both fonQ and it’s suppliers more options to showcase their products we build multiple templates.
To create consistency with the new website and overall brand identity we redesigned all existing e-mails/newsletters and build a big set of newsletter templates and design elements that the CRM department can use through out the whole year.
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