SAINT LAURENT
EXCEPTIONAL LUXURY
For a known international digital agency we pitched a new VR concept for their client Saint Laurent (YSL). The concept was based on the idea that customers can try on the clothing of Saint Laurent through virtuel reality before buying it online.
Virtuel Reality
When shopping with the VR glasses on the user is able to adjust his or her body measurements and will see himself projected as 1 of the 2 Daft Punk artists in front of an in-store mirror where he/she is able to check out the desired items from all possible angles.
Adopting Environments
The background environment within the VR app will change and adopt to the matching look & feel of the chosen item collection. As displayed in this example of the special moon landing jacket.
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