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Conversion Opportunity Audit · Fixed Price
Find What’s Holding Your Website Back From Converting.
Get a hands-on CRO audit of your website and customer journey by senior Conversion & Digital Optimization Consultant Pim de Groot. I’ll show you what I would fix now, what I would test and where I would investigate further.
Fixed Price
€995
The Problem
Your Website Probably Has More Opportunities Than You Can See From the Inside.
When you work with the same website every day, friction becomes familiar. Navigation feels logical because you already understand it. Product information feels complete because you know the product. And conversion problems can remain hidden behind traffic, averages and established ways of working.
What should we fix?
Some problems do not need months of research or an A/B test. They are unnecessary friction that can often be improved directly.
What should we test?
Other opportunities may look convincing but still need customer behaviour to prove whether the proposed solution actually performs better.
What don’t we know yet?
Sometimes the right recommendation is not another redesign. It is identifying the question that needs more data or customer research first.
The Audit
A Senior CRO Specialist Walking Through Your Actual Customer Journey.
This is not an automated website score, AI-generated checklist or generic list of CRO best practices.
I personally review your website on desktop and mobile, moving through the journey as a customer would. I assess usability, clarity, persuasion, product discovery, decision-making, friction and the actions required to convert.
I combine heuristic analysis with patterns learned through years of conversion optimization and continuous experimentation. The goal is not to tell you that every recognized pattern should be implemented. It is to identify where I believe the strongest opportunities exist and what should happen next.
Best practices suggest where to look. Your customers decide what works.
That distinction is why the audit separates recommendations that can reasonably be implemented directly from ideas that should be validated through experimentation or investigated with additional customer data.
What You Receive
Not Just a List of Problems. A Roadmap for What to Do Next.
Your audit is delivered as a practical, visual PDF that shows where your website may be losing customers, what I would change immediately and which opportunities are worth validating through experimentation.
01
Fix Now
Clear usability, content and conversion issues that can be improved without waiting for an A/B test.
02
Test Next
Opportunities where the direction looks promising, but your customers should decide whether the change actually works.
03
Investigate Further
Questions that need additional behavioural, analytics or customer data before making a confident decision.
04
Prioritized Roadmap
Findings are translated into clear priorities, so your internal team can start optimizing independently or continue the work with me.
Example presentation of the audit deliverable. The exact findings and recommendations are created specifically for your website.
The goal is not to give you more work.
It is to give you enough clarity to decide what deserves attention
first, what can be implemented immediately and what should earn its
result through testing.
From Finding to Action
Not Every CRO Recommendation Should Be Treated the Same.
Instead of giving you one long list of ideas, I separate findings based on what I believe should happen next.
FIX NOW
Remove Clear Friction.
Usability problems, inconsistencies, unclear information or unnecessary friction where the recommendation is strong enough to consider implementing without using valuable testing capacity.
TEST NEXT
Validate the Opportunity.
Promising conversion hypotheses where the solution makes sense in theory, but your actual customers should determine whether it performs better.
INVESTIGATE FURTHER
Get Evidence First.
Questions where analytics, behavioural data, surveys or other customer research would help us understand the problem before deciding what to change.
Experience Behind the Audit
See CRO work & experimentation patterns →
One Test Gives You a Result. Repeated Testing Teaches You Where to Look.
I currently develop and run approximately 10–15 conversion experiments per month across different websites and customer journeys.
At that pace, roughly 150–200 experiments can pass through my workflow in a year. That repetition exposes recurring patterns around search, navigation, filtering, product discovery, product pages, persuasion, calls to action, cart, checkout and lead generation.
It means I can enter a new website with a large library of previous hypotheses, successes, failures and unexpected customer behaviour to draw from.
But I Don't Sell Best Practices as Facts.
Something that increased conversion for one audience can fail for another. Product, traffic source, intent, brand, price, proposition and customer expectations all change behaviour.
Experience gives me better questions to ask. Your website and customers still determine the answers.
What You Receive
A Roadmap You Can Actually Use.
You receive a visual CRO audit report designed to help you decide what to improve first, whether you continue with PrettyDamnGreat or not.
Desktop and mobile customer journey review
Up to 6 key page types or templates
Visual examples of identified friction
Explanation of why each issue matters
Actionable optimization recommendations
Fix Now opportunities
Test Next hypotheses
Investigate Further opportunities
Priority guidance
Prioritized optimization roadmap
The report belongs to you.
Use it internally, hand it to your designer or development team, turn the hypotheses into your own experiments, or ask me to help with the next step. There is no obligation to continue working with PrettyDamnGreat.
How It Works
Buy the Audit. Send the Context. I’ll Do the Rest.
01 · PURCHASE
Buy Online
Purchase the Conversion Opportunity Audit for €995 excl. VAT. No sales call, proposal or ongoing CRO contract is required.
02 · CONTEXT
Tell Me About the Business
Send me your website, primary conversion goal, audience, market and any particular problems or questions you want me to consider.
03 · WALKTHROUGH
I Audit the Journey
I personally walk through the primary journey on desktop and mobile and document the conversion opportunities I identify.
04 · PRIORITIZE
Findings Become Actions
Findings are translated into Fix Now, Test Next and Investigate Further recommendations with priority guidance.
05 · DELIVERY
Receive Your Audit
Your visual audit and optimization roadmap are delivered within 30 days after I have received the information required to start.
06 · YOUR CHOICE
Decide What Happens Next
Implement the recommendations yourself, use your existing team or continue with me for deeper research, experimentation or optimization.
Clear Scope. Fixed Price.
What the €995 Audit Includes. And What It Doesn't.
Included
One website
One primary customer journey
Desktop + mobile
Up to 6 key page types/templates
Heuristic CRO walkthrough
Optimization opportunities
Prioritization and roadmap
Visual audit report
Not Included in the Fixed-Price Audit
The €995 audit does not include extensive analytics research, heatmap or session-recording analysis, customer surveys, user testing, tracking implementation, back-end data validation, development, A/B test implementation or complete page redesigns.
Those activities depend heavily on website size, available data, technology and the research questions involved. They can therefore be scoped separately on an hourly basis when needed.
Explore Custom CRO Research & Audits →
After the Audit
You Can Take the Roadmap and Run With It.
The audit is designed to be valuable even if you never hire me again. If you want help taking the next step, the findings can also become the starting point for a deeper optimization engagement.
GO DEEPER
Custom Data-Driven CRO Audit
Add analytics, behavioural data, surveys, funnel analysis, session behaviour or back-end validation where the findings require deeper evidence.
Custom scope · Hourly engagement
VALIDATE
CRO & Experimentation
Turn promising opportunities into hypotheses and validate them with your actual customers through structured A/B testing and continuous optimization.
Project or ongoing · Hourly engagement
IMPROVE
Optimization & Redesign
When the underlying experience needs more than a small test, use the audit as the foundation for improving or redesigning pages, funnels or customer journeys.
Project-based · Scope dependent
You don't need to decide any of that now.
Start with the audit. See what the opportunities are. Then decide which ones are worth pursuing.
Your CRO Specialist
Your Audit Is Done by Pim de Groot. Not by a Template.
I’m Pim de Groot, founder of PrettyDamnGreat and a senior Conversion & Digital Optimization Consultant based in Amsterdam.
I have 22+ years of experience across digital, e-commerce, design and customer experience, including 15+ years working with conversion optimization and experimentation.
My background spans creative direction, UX, e-commerce, analytics, experimentation and CRO. That matters in an audit because conversion problems are rarely isolated to one discipline.
Sometimes the problem is usability. Sometimes content. Sometimes hierarchy, persuasion, product discovery, technology or the underlying journey itself. My job is to identify the problem before prescribing the solution.
Senior Experience. Hands-On Review.
22+ years digital & e-commerce
15+ years conversion & experimentation
Hands-on CRO and A/B testing
UX & creative background
Agency + in-house experience
International e-commerce experience
View Pim's Professional Profile →