Description
Know What to Improve Next
Most websites have conversion opportunities hiding in plain sight. The difficult part is knowing which issues actually deserve attention, which changes can be made immediately and which ideas should be validated before investing development time.
The Conversion Opportunity Audit is a hands-on CRO review of your website and customer journey by Pim de Groot, Senior Conversion & Digital Optimization Consultant and founder of PrettyDamnGreat.
I review your website across desktop and mobile, combining more than 20 years of digital and e-commerce experience with UX, customer journey, CRO and experimentation expertise.
The result is not just a list of observations. You receive a practical optimization document that helps you decide what to do next.
What I’ll Review
The audit covers up to 6 key page types or stages in your customer journey, depending on your website. These can include your:
* Homepage
* Category or Product Listing Pages
* Product or Service Pages
* Cart
* Checkout
* Lead-generation or conversion pages
I assess the experience using CRO heuristics, UX principles, e-commerce best practices and patterns learned through years of hands-on experimentation.
The audit covers both desktop and mobile.
Every Finding Leads to an Action
Rather than treating every observation as something that should immediately be implemented, I separate findings into three practical categories:
Fix Now
Issues where there is a strong enough usability, clarity or best-practice case to recommend a direct improvement.
Test Next
Promising optimization opportunities where customer behaviour should determine whether the proposed change actually performs better.
Investigate Further
Areas where additional analytics, behavioural or customer research would help us understand the problem before deciding on a solution.
This distinction is important. CRO is not about blindly implementing best practices. What works for another website does not automatically work for yours.
Your Prioritized Optimization Roadmap
At the end of the audit, the findings are translated into a prioritized roadmap.
This gives you a practical starting point for optimization rather than leaving you with dozens of disconnected recommendations.
You can use the roadmap with your own team, developers or agency, or continue working with me to validate and implement the opportunities.
What You Receive
You receive a visual Conversion Opportunity Audit presentation in PDF format, including:
* Desktop and mobile review
* Up to 6 key page types
* CRO and UX findings
* Best-practice observations
* Practical recommendations
* Fix Now opportunities
* Test Next hypotheses
* Areas for further investigation
* Prioritization of findings
* Optimization roadmap
The presentation is designed to be useful both for decision-makers and for the people who will actually work on the improvements.
What This Audit Does Not Include
This fixed-price audit is primarily an expert review, not a full quantitative and qualitative research project.
Detailed GA4 analysis, heatmaps, session recordings, customer surveys, data validation, technical analytics investigations and extensive competitor research can be added through a custom research engagement when needed.
That distinction allows me to offer this audit for a fixed €995 excl. VAT, while keeping deeper research tailored to the amount of data, traffic and complexity of your website.
What Happens After Ordering?
After your order and payment are completed, I’ll collect the information needed to understand your website, business and primary conversion journey.
I’ll then personally conduct the audit and prepare your findings and prioritized roadmap.
Your completed audit will be delivered within 30 days.
There is no subscription, retainer or obligation to continue working with PrettyDamnGreat.
You can take the recommendations and implement them internally.
If you want help afterwards, we can separately discuss deeper research, experimentation, optimization redesigns or an ongoing CRO program.
Fixed Price
€995 excl. VAT
Paid upfront. Delivered within 30 days. No ongoing commitment.
